New York Knicks





New York Knicks

The Knicks’ loyal fan base wasn’t enough to sustain ticket sales. Their continuous losses and questionable management led to a decline in attendance and diminishing enthusiasm.

They asked us to add a new “flavor” to the brand that would entice New Yorkers.

Our system drew from familiar visuals like the layout of a basketball court and vintage jerseys. We sought inspiration from these elements and found a way to incorporate them into the Knicks’ identity — adapting the logo and creating their upcoming campaign and external communications. We also designed a type system and employed a new approach to photography that captured the energy and spirit of the sport.

Our campaign rallied the city’s basketball fans and brought coherence to the Knicks’ brand experience — expressed across the team’s interactive and social media, advertising, environments, uniforms, merchandise and tickets.
Credits

Lee Maschmeyer
Christian Widlic
Milan Zernic
Brian Collins
Jeff Lewis Photography
COLLINS
 
All work copyright Christian Widlic