LeBron Watch

LeBron Watch

Social Campaign for LeBron Watch — a celebration of LeBron’s personal favorites and storied silhouettes, reimagined on the LeBron 16. Unannounced, once LeBron stepped on court the shoes dropped on the SNKRS app available for 23 minutes —the shoes sold out on average by 15 minutes. The designs were featured across all social platforms including in-store. 


Michael Spoljaric, Creative Director
Christian Widlic, Art Direction & Design

Worked with multiple different artist:
Computer Generated, Rosanna Webster, Mirko Borsche, KORB, Echolab, Clayton Cotterell, Jim Golden, Studio Private, Bolder, Golden.

All work copyright Widlic